What is HubSpot – Ultimate Guide for Beginners

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Christopher Zack


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What is HubSpot – Ultimate Guide for Beginners

HubSpot is an all-in-one marketing SaaS (software as a service) that includes SEO tools, blogging, and social media management features. It also provides customer relationship and leads management tools to keep track of contacts and deals throughout their lifecycle.

HubSpot is designed to help businesses improve their online marketing efforts by automating time-consuming tasks. This helps free up the necessary human resources for more critical projects and create a central hub where all of your company’s marketing needs can be handled in one place.

HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company has over 18,000 customers globally and employs over 1,000 people worldwide across three continents: North America, Europe, and the Asia Pacific.

HubSpot Tools

HubSpot Tools

These are some of the tools that HubSpot offers! With such a comprehensive suite of tools, it’s no wonder that they are one of the leaders in marketing software. If you’re looking to improve your online marketing efforts, then HubSpot is worth considering.

1. Blog Idea Generator

Blog Idea Generator

Whether you need to create a simple one-page blog or a content marketing hub, HubSpot’s blogging platform has everything that you’ll ever need. You can manage your blog posts in one place without logging into various services. Integrations with popular tools like Google Analytics are available to help measure the impact of your efforts.

HubSpot’s SEO tool includes everything from keyword research to on-page optimization. You can track your website’s ranking and progress over time, as well as measure the impact of your SEO efforts.

2. Marketing Grader

Marketing Grader

A marketing grader is a handy tool for marketers looking to improve their overall ROI and performance on various marketing channels such as SEO, social media, and email. If you’re looking for quick feedback on where you stand among similar companies in your industry, then this is just what you’ve been looking for! This tool will give you a thorough analysis of your marketing performance, as well as advice on where you should focus your efforts to increase traffic and conversions.

3. Social Inbox

Social Inbox

The social inbox is HubSpot’s answer to managing all of your company’s social media accounts in one place. With this tool, you can quickly respond to comments and messages, schedule posts, and track the success of your campaigns. You can also collaborate with other team members to ensure that your social media presence is always up to date.

The social box tool is also great for measuring the impact of your social media campaigns. You can track engagement, reach, and leads generated from social media.

4. Contacts Database

Contacts Database

The contacts database is an essential tool for any business looking to keep track of their leads and customers throughout their lifecycle. You can use it to score tips, track interactions, and even create custom workflows to automate marketing tasks. This tool can help segment and target your customers and save you a ton of time in managing their interactions with your company.

This tool is used to automate a large part of your marketing efforts, and it also provides the reporting necessary to measure the impact of your campaigns.

5. Calls-to-Action (CTAs)

Calls-to-Action (CTAs)

CTAs are an essential part of any inbound marketing strategy. HubSpot provides a variety of customizable CTAs to help you drive more leads and conversions from your website. Call to action buttons can be placed almost anywhere on your website, and they come with a variety of templates to choose from.

HubSpot’s CTA builder also allows you to track the success of your CTAs. You can see how many people clicked on your CTA, what page it was on, and even what browser they were using.

6. Landing pages

Landing pages

HubSpot provides a variety of useful out-of-the-box landing page templates that you can use or customize to fit your needs. Reporting and analytics are available to help measure the effectiveness of your campaigns.

Landing pages are used to increase conversions, boost engagement, and win more leads. They are pretty straightforward tools, but they can have a significant impact on the growth of your business if done right! Each of HubSpot’s tools serves a specific purpose in helping you to improve your online marketing efforts.

7. Sales


HubSpot’s sales platform allows sales agents to track their pipelines, opportunities, and KPIs. It is integrated with the contacts database, so you can easily follow up on new leads while looking at historical records. These sales tools will help sales agents be more organized and efficient with their time. It allows for better communication between sales and marketing and helps to keep everyone on the same page.

The other advantage of this tool is that it will allow your sales team to collaborate and share relevant information.

8. Email Marketing

Email Marketing

HubSpot’s email marketing tool integrates with the contacts database, making it easy for marketers to send targeted emails based on their scoring system. Scheduling, previewing, and A/B testing tools are available to improve deliverability rates and increase engagement rates.

Email marketing tool helps marketers automate their email campaigns and track the success of each campaign. This tool will allow you to see how well your emails are performing to improve them in future emails.

9. Social Media Optimizer

Social Media Optimizer

Social media optimization (SMO) is optimizing a website or web page to generate traffic from social media networks. HubSpot’s social media optimizer allows you to track the progress of your campaigns, schedule posts, and get insights into how your audience is engaging with your content.

Social media optimizer helps marketers create better social media posts by analyzing your past posts and providing you with optimized suggestions. It also allows you to track the performance of your social media campaigns so that you can improve them in the future.

HubSpot for Small Businesses

Small Businesses

HubSpot is a comprehensive platform that helps small businesses grow their online presence. It offers a variety of tools, including a blog platform, marketing grader, social media inbox, contacts database, calls-to-action (CTAs), landing pages, email marketing, sales tools, and customer service tools.

HubSpot is easy to use and provides reporting and analytics to help you measure the success of your campaigns. If you’re looking for an all-in-one for all your marketing needs, then HubSpot is just what you’ve been looking for!

  • HubSpot offers a variety of tools to help small businesses grow their online presence.
  • These tools include a blog platform, marketing grader, social media inbox, contacts database, calls-to-action (CTAs), landing pages, and email marketing.
  • HubSpot also offers sales and customer service tools.
  • The platform is easy to use and provides reporting and analytics to help you measure the success of your campaigns.

What is HubSpot Academy?

HubSpot Academy

HubSpot Academy is a free online learning platform that offers inbound marketing, sales, and customer service certifications. The courses are taught by HubSpot employees and other industry experts and are designed to help you improve your skills and knowledge in these areas. You can access the Academy from anywhere globally, and there are no prerequisites for taking the courses. They’re meant to be self-paced and are available 24/7, allowing you to work on them whenever it’s convenient for you.

The HubSpot Academy also provides a variety of free marketing courses designed to help you improve your skills with HubSpot’s tools. It has lessons on social media, landing pages, blogging, email marketing, marketing analytics, sales tracking.


HubSpot offers a range of tools for marketers and sales teams, including contacts database, social media management, and more. Their certifications will teach you how to use each tool effectively, while their blog is an excellent resource for learning new techniques and tactics. More integrations with other devices will likely be released in the future, making HubSpot an even more robust platform.


Are HubSpot Certificates Free?

Yes, HubSpot offers a range of free certifications to help you start with ease. These certifications will train you to use the basics of their blog, website grader, and other devices.

Are HubSpot Certifications Worth It?

HubSpot provides a range of certifications to help you understand their tools better. While they don’t offer an official certificate for each specific device, they teach you how to use their tools effectively.

Are HubSpot Track Carousel Ads?

This question has not a clear answer as HubSpot has not released any track carousel ads yet. However, their advertising platform is compelling and versatile, so they will likely remove track carousel ads shortly.

Can HubSpot Send Emails?

HubSpot’s email marketing tool allows you to create and send targeted emails to your customers easily. You can also use their integrations with other devices such as Salesforce, MailChimp, and Zoho to create custom workflows.

Can HubSpot Integrate With Microsoft Teams?

Yes, HubSpot has integrations with various tools, including Salesforce, Microsoft Teams, Marketo, and more.

Does HubSpot Do Surveys?

HubSpot’s surveys tool allows you to create and publish online polls to your site. These polls can collect contact information, website content opinions, and more.